Don’t Touch Me: How COVID-19 is Changing the Way Consumers Interact with Businesses
Since March and going forward indefinitely, the customer experience now includes this question: Does doing business with this company put me at greater risk of getting sick?
COVID-19 created a new world in which more people realize how everyday actions can spread germs and viruses. For the foreseeable future, companies will have to take several steps to help customers feel safe and to minimize the spread of COVID-19 and other diseases.
